Martin and Co given the green light!
The latest Greenlight report positioned Martin and Co as the most visible letting agent website when searching generic lettings keywords. Only the major property portals were ranked higher.
With the shift towards online lettings and the current mindset of a renter, the number of searches online by type has proved a positive statistic, with the lettings market overtaking sales. This, the online letting revolution, combined with 94% of those searching for properties to rent uses the internet! (TDPG research, MyHomeLife, Spring 2011), displays the shift towards the online letting experience. These statistics are the ideal platform to promote Martin and Co's most recent precious gem. The blue and white logo now has the glow of a successful web strategy with results to reflect. The importance of investing in your brand's online presence was the top of Martin and Co's list with the rewards reaped throughout the network.
Martin and Co have regularly featured in this report but the latest has produced results to be particularly jubilant about - jumping from position 40 in November 2010 to 27 the following quarter for the most visible letting agent, the only website in a natural search. The letting agent defended their place in the top 10 for the most visible website when searching using generic lettings keywords with only the major property portals were ranked higher.Martin and Co have worked hard to invest in new technology - and made a strong commitment to their business partners that this investment will continue. This sort of recognition, makes the No.1 letting agent even more determined to continue at the fast pace of development as technology. Landlords and tenants have the benefit the most visible letting agent website, an optimized website and scope for offices to run local Google Adword campaigns.In addition to investment of an online sales director and email marketing tools alongside integration with social media the brand has catapulted into the 21st century.